Empowered Housewives Through Affiliate Marketing to Improve Economic Welfare in Purworejo Village Pesawaran

Dwi Asri Siti Ambarwati; Yuniarti  Fihartini; Kamadie Sumanda  Syafis; Lidya Ayuni  Putri

doi:10.33365/jsstcs.v7i1.1594

Dwi Asri Siti Ambarwati Universitas Lampung
Yuniarti Fihartini Universitas Lampung
Kamadie Sumanda Syafis Universitas Lampung
Lidya Ayuni Putri Universitas Lampung

DOI: https://doi.org/10.33365/jsstcs.v7i1.1594

Keywords: women empowerment, affiliate marketing, digital economy, housewives, community welfare

Abstract

The program “Empowered Housewives: Affiliate Marketing to Improve Economic Welfare in Purworejo Village, Negeri Katon District, Pesawaran Regency” aims to empower housewives through the use of digital technology, particularly affiliate marketing, as a means to increase family income. The method applied includes a participatory approach, practical training, and intensive mentoring conducted over six months. The activities followed several stages: preparation, training, hands-on practice, mentoring, and evaluation. Participants received training in creating digital promotional content, managing affiliate accounts, and developing strategies to expand their social media reach. Evaluation results indicated a significant improvement in participants’ understanding of digital marketing and their ability to utilize affiliate platforms to generate additional income. The program not only enhanced the economic capacity of housewives but also established a sustainable digital community in Purworejo Village. Therefore, this initiative contributes to local economic development by promoting women’s empowerment through digital innovation.

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