Pemberdayaan UMKM Komunitas Cangkir Jalanan Melalui Pemanfaatan Digital Untuk Pengelolaan Usaha dan Organisasi

Nuraini Sari; Dina Fitria Murad; Rosilah Hassan; Teguh Sriwidadi; Lianna Wijaya; Made Irma Lestari

doi:10.33365/journalcomment.v5i1.709

Nuraini Sari Bina Nusantara University
Dina Fitria Murad Bina Nusantara University
Rosilah Hassan Universiti Kebangsaan Malaysia
Teguh Sriwidadi Bina Nusantara University
Lianna Wijaya Bina Nusantara University
Made Irma Lestari Bina Nusantara University

DOI: https://doi.org/10.33365/journalcomment.v5i1.709

Keywords: community empowerment, cangkir jalanan, digital technology, MSMEs

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a critical role in Indonesia’s economy, yet many still face challenges in leveraging technology for business operations and growth. The Cangkir Jalanan Community, composed of beverage entrepreneurs, displays strong collaborative potential but struggles with data management and strategic development. This community engagement initiative, conducted in February 26^th, 2025, aims to enhance digital capacity through targeted training and mentorship in appropriate technologies. Using a participatory and contextual approach, the program was structured into three main sessions: applying technology for business data processing, data-driven community governance, and financial management for MSMEs. Results indicate increased participant awareness of digitalization benefits and the emergence of sustainable strategies based on SWOT analysis. The program concludes with strategic recommendations, including the development of a digital community system, local tech talent capacity building, and multistakeholder collaboration. This initiative is expected to contribute to the long-term empowerment of MSMEs in a professional and sustainable manner.

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