Meiriza, M. S., A. Mahyundari, A. Rahmadhani, N. Umaira, and M. R. Satria. “THE IMPACT OF THE BOYCOTT ON KFC’S DECLINING PURCHASING POWER ”. TECHNOBIZ : International Journal of Business, Vol. 8, no. 1, Apr. 2025, pp. 58-63, doi:10.33365/technobiz.v8i1.246.