Integrasi Chatbot Telegram dan Branding Digital untuk Meningkatkan Kinerja Usaha UMKM Seafood Pariti

Fatima Susiana Rusman; Maria Gundulfa Klau; Adriana Florensia Nana; Maria Yulianti Mitak; Elentria Asalnaije; Maria Bite; Niken Cantika Permatasari Dere; ⁠Vonilia Bere Loe; Zakarias Benyesi Mamwela Pampung; Yohanes Maria Vianey Arin Seran; Kornelius Juan Sebastian Kota; Hendrikus Loe; Paskalis Emanuel Boli; Johari Henukh; Laurensius Yustianus Gela; Alfry Aristo Jansen Sinlae

doi:10.33365/jsstcs.v7i2.2776

Fatima Susiana Rusman Universitas Katolik Widya Mandira
Maria Gundulfa Klau Universitas Katolik Widya Mandira
Adriana Florensia Nana Universitas Katolik Widya Mandira
Maria Yulianti Mitak Universitas Katolik Widya Mandira
Elentria Asalnaije Universitas Katolik Widya Mandira
Maria Bite Universitas Katolik Widya Mandira
Niken Cantika Permatasari Dere Universitas Katolik Widya Mandira
⁠Vonilia Bere Loe Universitas Katolik Widya Mandira
Zakarias Benyesi Mamwela Pampung Universitas Katolik Widya Mandira
Yohanes Maria Vianey Arin Seran Universitas Katolik Widya Mandira
Kornelius Juan Sebastian Kota Universitas Katolik Widya Mandira
Hendrikus Loe Universitas Katolik Widya Mandira
Paskalis Emanuel Boli Universitas Katolik Widya Mandira
Johari Henukh Universitas Katolik Widya Mandira
Laurensius Yustianus Gela Universitas Katolik Widya Mandira
Alfry Aristo Jansen Sinlae Universitas Katolik Widya Mandira

DOI: https://doi.org/10.33365/jsstcs.v7i2.2776

Keywords: Transformasi Digital, UMKM, Chatbot Telegram, Branding Digital, Promosi Digital

Abstract

Transformasi digital menjadi salah satu strategi penting dalam meningkatkan daya saing UMKM melalui pemanfaatan teknologi informasi yang sederhana dan mudah diimplementasikan. Kegiatan pengabdian ini bertujuan meningkatkan literasi digital pelaku UMKM Seafood Pariti Kota Kupang melalui implementasi chatbot Telegram sebagai aplikasi pencatatan transaksi otomatis yang terintegrasi dengan branding digital, promosi media sosial, dan penyusunan konten kreatif. Metode pelaksanaan menggunakan pendekatan Participatory Action Research (PAR) yang meliputi identifikasi kebutuhan mitra, pelatihan, implementasi teknologi, pendampingan, serta monitoring dan evaluasi. Kegiatan melibatkan tiga peserta yang merupakan pengelola UMKM Seafood Pariti. Hasil kegiatan menunjukkan adanya peningkatan kompetensi peserta dalam menggunakan chatbot Telegram untuk pencatatan transaksi, memahami branding digital, menyusun konten promosi, serta memanfaatkan media sosial sebagai media pemasaran. Peserta juga memberikan respons positif terhadap pelaksanaan kegiatan dan menunjukkan peningkatan kesiapan dalam mengadopsi teknologi digital pada aktivitas usaha. Dengan demikian, integrasi chatbot Telegram, branding digital, dan promosi kreatif mampu meningkatkan efisiensi administrasi usaha serta memperkuat kapasitas digital UMKM sebagai bagian dari transformasi digital yang berkelanjutan.

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